Iris Communications

iris communications was launched by the dynamic duo - Maryam Wazirzada and Huma Maqsood in 2001. During the last 10 years, iris has provided a gamut of marketing research services to several multinational and national organizations as well as conducted a wide range of customized studies for international marketing research agencies.

iris communications is expanding its range of services and will shortly launch several customized syndicated market research studies, details of which will be sent to you in due course. Both Qualitative and Quantitative research divisions have been strengthened by bringing well experienced professionals on board.

Current range of services include:

o Advertisements / TV commercials - Pre & Post Launch Testing & Evaluation
o Brand Tracking Sur ...veys
o Central Location Testing
o Consumer Profile, Habit & Attitude Surveys
o Customer Satisfaction Studies
o Household Consumer Panel Studies
o Household Immersions
o Knowledge, Attitude And Practices (KAP) Studies
o Media Evaluation Studies
o Mystery buyer studies, investigative surveys, product workshops etc.
o Mystery shopping studies
o New Products / Concepts/ Packaging Tests
o Opinion Polls
o Agricultural Studies
o Pharmaceutical & Health Care Surveys
o POS material / Display/Merchandising Evaluation Studies
o Product Positioning & Segmentation Studies
o Product Usage And Consumption Patterns Surveys
o Qualitative research - including focus groups & in-depth interviews
o Syndicated and Ad-hoc Trade
o Telephonic interviews for quicker response / results
o Tracking studies for ascertaining brand availability, prices & merchandising
o TV viewer ship / viewers measurement surveys Read more